Opportunity, Mission and Vision

Following the creator economy, a larger economic network is emerging—the connector economy, or ConnectFi.

Core concept of ConnectFi: Every social connection, every instance of content distribution, and every cross-platform interaction becomes an on-chain, ownable, incentivized, and financialized unit of value.

• Identity as the entry point: Users own on-chain DIDs, controlling their data and reputation

• Content as assets: One-click NFT creation, with on-chain ownership and circulation

• Behavior as consensus: Likes, comments, collaborations, and recommendations are all recorded as "behavioral assets"

• Connection as value: Cross-app and cross-community interactions are incentivized by protocol, creating new network-effect dividends

ConnectFi is not just an upgraded version of SocialFi— It is a more fundamental, general-purpose value logic: It empowers not only creators, but everyone who helps build the network—creators, distributors, curators, community operators, and even technical connectors who bridge across platforms.

Mission To build an open blockchain network centered on identity, content, and behavior—where every act of creation and connection can be authenticated, incentivized, and financialized.

Vision To become the infrastructure for the next generation of Web3 consumer networks—offering a truly fair, open, and composable social economy foundation for global users, creators, and connectors.

Positioning PopChain is the infrastructure for the Connector Economy (ConnectFi)—With identity as the entry, content as assets, and behavior as consensus, it rebuilds a composable, next-generation public blockchain for consumer-level applications.